Wednesday 19 March 2014

SEO Experts: SEO Training

SEO Experts: SEO Training:  SEO Search Engine Optimization  is one of the module of Digital Marketing  and the content of the SEO are as follows On Page Optimization


On-Page Optimisation (SEO)

 

 

SEO has traditionally divided into two main areas; on-page optimization which covers what can be done on the pages of the website itself, and off-page optimization which covers activity that takes place elsewhere (e.g. link-building).
The most effective strategy in 2012 however (social media powered SEO) requires an integrated approach, with on-page content promoted off-page within the main social media channels. Please click on the following link to find out more about  Social Media SEO - the future proofed SEO strategy that delivers outstanding results now.
Alternatively, click here to understand more about how Off-page SEO has had to adapt to changes in the search engines’ algorithms to remain effective in 2012.
Finally, if you are more interested in on-page SEO, we should probably warn you that, although it’s still very important to optimize on-page factors, it’s extremely unlikely to work on its own unless your market is particularly niche. Please read on for:
  • A checklist outlining the key areas to consider when reviewing on-page SEO.
  • A list of common mistakes to look out for with regard to on-page SEO.
  • A list of old-school SEO (‘spammy’) on-page tactics that the search engines are now able to recognise (and punish accordingly).

On-Page SEO Checklist:

  • Always start with keyword selection, research and testing
  • Meta Description tag
  • ALT tags
  • H1 tags
  • URL structure
  • Internal linking strategy
  • Content
  • Keyword density
  • Site maps, both XML and user facing
  • Usability and accessibility
  • Track target keywords
  • Expect results in 6-12 months

Avoid common on-page SEO mistakes such as:

  • Duplicate content
  • URL variants of the same pages
  • Off-site images and content on-site
  • Duplicate title tags

Avoid spammy SEO tactics such as:

  • Hidden text
  • Hidden links
  • Keyword repetition
  • Doorway pages
  • Mirror pages
  • Cloaking 

1 comment:

  1. I'm impressed by your writing. Are you a professional or just very knowledgeable?


    off page optimization checklist

    ReplyDelete