8 Ideas for a Creative Facebook Cover Photo

If you’re savvy about marketing on social, your business probably has a Facebook account. You’ve picked the perfect profile pic, filled in all the missing information, and even written a pretty stellar bio about what your company does. So you’re done, right?

Wrong. So wrong.

One of the most crucial elements of a business’s Facebook page is the cover photo. It’s like the window display of your storefront – if it’s boring or ugly, it won’t generate interest.

So what should you put in your social media storefront window? Here are eight awesome ideas for creating the Facebook cover photo of your dreams, inspired by brands who already have an outstanding visual presence. Ready to get started? Here we go!

1. Align to the Right

Where is your profile picture? On the left side of your profile. So where should you put words, important images, or graphics when you’re designing a cover photo? On the right. It’s a pretty straightforward concept, but you’d be surprised at how many people and businesses mess it up.

On the WB’s page for the fictional Harry Potter, the picture is placed so that the focal point is clearly visible. Nothing of real interest is obscured by the profile image, and the page is compositionally balanced. Bonus tip: whenever you use an image of a face, the person should be “looking” in the direction of your content – in this case, the cover photo.

2. See the Big Picture

Your profile image will conceal a small section of your cover photo, but you can make that work for you – just look for the big picture! Some of my favorite cover photos are those that incorporate the profile picture as part of the larger image. These innovative pics really stand out.

You see what I mean? Carlsberg uses their profile picture to enhance their cover photo (and highlight their product, the beer itself).

This Captain Morgan cover photo/profile picture mash-up is so seamless that, at first glance, you might actually think that the bottle is on the page! Note that the profile picture works well independently of the cover photo. When you see that icon pop up in your newsfeed, there’s no mistaking its source.

3. Be Your Own Billboard

Facebook is about making connections and showing off your fun side, but it’s also a place to establish your brand. Think of your cover photo as free billboard space on one of the most popular social networks in the world – use it!

Sticking to the “Start Here” theme used in their television commercials, CarMax created this appealing, high-quality ad for their Facebook cover photo. Visually pleasing, this bright and cheery image also helps to reinforce CarMax’s brand.

In this cover photo, Cvent got a little more explicit in advertising their services. Who needs an “About” section when you can put everything that needs to be said onto your cover photo? Note that the image’s background is very simple, keeping the text-heavy image from appearing too crowded.

4. Use a Call-to-Action

From my college communication classes, to marketing seminars, to meetings at work – if I’ve learned the great importance of any one thing, it’s your call-to-action, or CTA. Social media is a powerful tool when it comes to lead generation, and including a CTA in your cover photo encourages visitors to act. Whether you want to gain likes, visits to your site, or entries in a contest you’re hosting, a cover photo CTA will help.

Marketo is currently using their Facebook page to promote The Marketing Nation Summit, using a cover photo CTA. As in the example from Cvent, an understated background image makes the CTA pop.

Wishpond uses their cover photo to overtly invite readers to take action, with a literal arrow pointing to the spot where viewers can enter their contest. This is a great example of how a cover photo can drive people to act.

5. Introduce Yourself

Are you proud of your team? Do you want to show off your staff? Do it with a cover photo!

In this older cover photo, The New York Times takes you into their office and shows you their whole staff. It’s a great look into the big, beautiful office of the people who write the news that you read.

Not quite as big as The New York Times? Not a problem! This small marketing agency uses their cover photo to show potential clients that they won’t be working with a big, “faceless” corporation.

6. Appeal to Emotions

While turning your cover photo into a CTA or a billboard can be great, an emotionally resonant cover photo can be equally effective.

Facebook’s own cover photo is a perfect example of how images can tap into emotions. It also is completely on -brand. What is Facebook about? Connecting. What does this photo convey? Connection. This image gets down to the heart of social networking, and makes visitors feel positive about their brand.

This Toyota cover photo, which is about two years old, also tells a specific, emotionally resonant story with only a single image. Visitors will automatically associate Toyota with freedom, and with enjoying the ride of life – no words necessary. Plus, who doesn’t love a happy dog?

7. Stay True to Your Brand

There’s nothing worse than a brand that changes mascots, slogans, or jingles every other day. People like consistency and familiarity, and your Facebook cover photo is a great place to reinforce your familiar message.

 

Ben & Jerry’s, for example, has always been about the cows. Their Facebook cover photo doesn’t stray from that fact.

 

Nike reinforced their brand with this simple, straightforward cover photo. All that they need is their familiar Nike swoosh, and their iconic “Just Do It” slogan. They’ve said everything they need to say.

8. Start a Conversation

A hashtag is a powerful thing, my friends – in recent years, we’ve even seen hashtags play a role in political revolutions. When you throw a hashtag onto your cover photo, you have the power to get people talking.

Coca-Cola’s current cover photo contains a colorful logo, a picture of three young women wearing sports gear, and a mysterious hashtag. You tell me that you’re not curious.

Ford Mustang’s cover photo hashtag is less mysterious, but equally powerful. You can use the hashtag to search for “#Mustang” and see what other people are saying about this famous sports car.

This has only been a brief sampling of the amazing cover photos I’ve seen. What are some of the most creative, engaging, or gorgeous brand cover photos you’ve encountered on Facebook?

SEO Myths You Should Stop Thinking About

SEO has changed a lot during the last decade. Actually it has changed so much that many online marketers aren’t sure about which SEO strategy is indeed important and updated.This is due to the fact that search engines want to provide high quality content relevant to the search terms in search results.

With this article we will try to analyse the most important myths regarding SEO so as to keep online marketers up to date and enable them to design effective SEO strategies.

Myth # 1. The website must be submitted on Google

By using Google webmaster tools online marketers are able to submit their website on google. This does not mean that submissions on google or other search engines are obligatory in order for your website to be crawled in a short length of time. Furthermore website submission does not help your website rank better on search engines.

So, whether or not your website is submitted on Google the outcome is almost indifferent.

Myth #2. SEO is a technical issue

In the past, SEO was largely the responsibility of web designers and web developers. As time goes by and the algorithms are changing SEO is disengaged and simplified from technical issues. For instance, Google doesn’t take into consideration HTML validation. A proof is that Google has 23 HTML errors and 4 warnings.

Be aware of the fact that there are many reasons for a web site to have a valid HTML code but SEO is not one of them!!!

Myth #3. AdWords improve SEO performance.

A great variety of online marketers believe that google “helps” AdWords advertisers.

Officially the Google organic search team is independent from the paid search team and therefore Google does not favour anyone.

Myth #4. Domain age is an important ranking factor

It is true that domain age is one of the search engine ranking factors, but it is lower than it is actually believed as seniority is not necessarily of your advantage since SEO constantly evolves.

Ranking factors have been influenced by the domain age but its overall impact is very small according to Google.

Myth #5. Keyword density is the major aim on SEO

Keyword density is no longer the holy grail of SEO. It is highly recommended to include keywords or a variation of them in the headline, on the page, in the URL and at least once through the content.

But density wise, do not overdo it.  Keyword stuffing might penalize your website.

Myth #6. Keywords must match exactly with the search term

Last September google introduced a new search algorithm, Google hummingbird. Google has studied search trends and had made a great effort in improving synonym identification. As a result now it is able to understand keywords that are synonyms to the search term.

Therefore exact matches are no longer critical.

Myth # 7. Meta keywords have a huge impact on SEO.

Meta keywords used to be important for the first search engines that were not able to analyse the entire page. Nowadays search engines can extract the important keywords without searching for Meta keywords.

Consequently Meta keywords no longer have a huge impact on SEO.

Myth #8. Ranking depends on Page rank

If you check the PR of websites in the first page of google search result you will notice that many sites with lower PR are on the top and sites with higher PR are towards the bottom.

Under the latest Google update, PageRank is still one of the 200 factors that determines page popularity but cannot guarantee high rankings.

Myth #9. Any back link is a good link

Apart from taking into consideration the Page rank of a link, Search engines also count the relevance of pages being linked. Google looks at the text surrounding a link to determine relevancy.
A link from a website with a very high PageRank but unrelated topic does not enhance the website’s position in the SERPs.

So, if a link is irrelevant to the content it is simply unimportant or in fact it may even be harmful.

Myth #10. Social media and SEO are not related

Officially google considers social media buzz as a no follow link but there are suspicions by many SEO’s regarding this statement. In addition Google+ is considered as a do follow link.

Furthermore Google+ posts are crawled and indexed almost immediately.

Myth #11. Only follow links are important

According to a penguin update, link diversity is the key to success. A balance must be kept between do follow and no follow backlinks.

Do follow links may do more for SEO but no follow links still provide valuable referral traffic, as they act as a gateway into the site.

Myth #12. SEO highly depends on ranking

Search results can be appended with rich media snippets, author tags, places etc. Because of this trend it is often noted that pages which appear below the top results get high click through rates.

So ranking is important but it is not the only way to go.

Myth #13. User experience is not important for SEO

User experience might not be a primary factor that influences SEO but it is sure that it has an indirect influence. Websites must be designed to provide a good user experience. Websites that are poorly designed, slow, have dead links and are not designed for all devices, will most likely drive visitors away.

So, user experience is very important for SEO as it reduces the overall bounce rate.

Myth #14. SEO should only focus on Google

It is an undeniable fact that google dominates the search engine industry, but a complete SEO campaign must be efficient for all the major search engines.

SEO should focus on all major search engines.

Myth #15. SEO is a one-time event

SEO is a strategy that needs to be adjusted to the changing algorithms of search engines.
So SEO is an on-going process that needs to be adapted to the evolving environment.

To sum up, under the latest Google Updates, content continues to be the king. The authors must not let keyword density or backlinks rule their writing. Instead they must focus on creating fresh, friendly reading quality content that will create the conditions for qualitative link building actions.

The key is to focus on what is good for your business or your brand and what can help establish an industry authority, your goal is to expose all SEO myths!

Don’t believe in everything you hear, myths are meant to be broken.

Google Actions Against Pregnancey Ads

Google Action Against Pregnancy Center Ads Stirs Confusion, But Does Not Signal Preference Or Policy Change

 

You may have read this week that some paid ads by pro-life oriented crisis pregnancy centers have been removed by Google after pro-choice political advocacy group NARAL claimed creditfor getting the ads banned, as reported by the Washington Post. In reaction, outlets on the pro-life side have cried foul with headlines like “Google Bans Ads From Pregnancy Centers After Lobbying From ‘Pro-Choice’ NARAL” of abortion.

Google’s official response to the issue has been, “We’re constantly reviewing ads to ensure they comply with our AdWords policies, which include strict guidelines related to ad relevance, clarity, and accuracy.  If we find violations, we’ll take the appropriate actions — including account disablings and blacklists — as quickly as possible.”

The fact that is a politically and socially fraught topic has heightened questions about what it all means.

Do Google’s actions mark a policy change on abortion related advertising? Is this an indication the company is taking a political stance on the issue? Are all ads from pregnancy centers banned on Google? Did NARAL tread new ground in “lobbying” Google to remove ads it found misleading?

The answer to all of these questions is, No.

Setting political and social agendas aside, here’s a look at the issue as it pertains to AdWords and the ad review process:

1. Misleading and inaccurate ad copy. While, we don’t know exactly what the ads looked liked, the claim is that the ads in question advertised abortion services even though the advertisers did not in fact offer those services. Making misleading or inaccurate claims in ad copy is a violation Google’s accuracy policy. This is covered under the “Relevance” section of the policy:

Products or services that are promoted in your ad must be reflected on your landing page.

2. Targeting tangentially related keywords. Advertisers can target keywords that may not be directly related, but are relevant, to the products and services being advertised.  This also is covered under the “Relevance” section of the policy:

Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they’ll find on your site.

Some of the reporting on this matter has claimed Google banned crisis pregnancy groups from advertising altogether, while other said they were no longer allowed to advertise on “abortion clinic” related keywords.  Neither is true.  A clinic that does not offer abortion services can still buy and advertise on “crisis pregnancy center” and “abortion clinic” related keywords. The advertisers can promote the abortion alternative services, adoption or pre-natal care they offer, for example.

These ads were running this morning.

In the first two ads, it could be argued there language like “Real Answers Real Help” and “Is it Safe? What Are The Risks?” is misleading and that users should expect to find a balanced, objective presentation of both sides of the discussion rather than only material from pro-life advocates. Google’s actions have affected only ads that made inaccurate claims about services offered.

3. Google’s policy on Abortion advertising. Google has long had a specific policy on Abortion related advertising, which differs in certain countries based on restrictions imposed in those regions.

Google AdWords doesn’t allow ads related to abortion that use violent language or gruesome imagery. In certain countries, we allow ads for abortion or related services. Ads for abortion or related services won’t show on partner websites who don’t accept this type of content or in countries where this content isn’t allowed.

The policy has not changed as a result of the actions Google took this week.

4. The Ad Review Process. Now, let’s talk about the ad review process. Google has both automated and manual systems in place for reviewing and taking action on ads. Advertisers and users can flag and report ads they believe are in policy violations to Google for manual review. Last year, Google said it blocked more than 350 million bad ads last year.

That said the process is far from perfect. Many advertisers can cite cases in which ads they believe clearly violate AdWords’ policies continue to run despite being flagged multiple times.

Google finally responded to complaints about fraudulent pharmacy ads after a federal investigation and $500 million fine was levied on the company. Yet, that accusations that the company isn’t doing enough continued last year. After reporting on flagrant violations in the tech support sector last year, we saw a dramatic clean up in the ads on those search terms. NARAL apparently had been flagging these types of ads as misleading and inaccurate and became vocal about getting Google to take action.

Today, ads for crisis pregnancy centers continue to display on Google search results. None of the ads for these centers suggest abortion services are offered, however. Do notice, however, that just as crisis pregnancy centers are still running ads on “abortion clinic” keywords, here we see an example of the “Safest Private Abortion” option being advertised on what many consider a pro-life search query.

Yes, Google took action, and it may have required vocal pressure from NARAL, but I don’t see any indication Google’s action were politically motivated or signal a shift in how and what ads are reviewed.

SEO Consultant Demand

Digital Marketing: The Highest Recruiting Industry for Next 5 years

Digital Marketing is marketing over the internet through the electronic devices such as computers, cell phones, game consoles, tablets, digital billboards and smartphones   to connect with consumers and business partners. There are different routes through which digital marketing enters consumers’ homes. Online marketing is one of its significant components.
Digital Marketing has two different forms of marketing which are respectively known as pull and push digital marketing.  Pull marketing is the one wherein the consumer himself seeks the marketing content by opening an e-mail, text message or web feed or via web searches. However, in push digital marketing messages are sent by the marketers without taking the consent of the recipients for instance display advertising. Besides, both these ways of digital marketing can be merged up to be used in combination such as sending an e-mail with a banner ad or link to a content download.
A recent survey among the top consultants in India unveils that the digital marketing is going to be the highest recruiting industry for next 5 years for management grads. The fact cannot be denied that the digital media will keep on burgeoning as it has and it will become more and more dominant in our lives. You never know with who will be the main players ten years down the line. They might not have evolved as yet in the world of digital marketing.  It even could be somebody amongst us if we gear up and work towards it.
Being digital, it helps the organization to witness in real time as to how the campaign is performing by layering up the reporting engine within a campaign. You can easily analyze about the responses rates and purchase made. Marketers can see in real time that what is being viewed, how long and how often. However, one significant fact is that every digital marketing technology is different and so cannot provide the identical styles of reports. Moreover, digital marketing is persistently budding and new technologies are being created in that order.
Through digital marketing, marketers get to know which way consumers are going, and how their expertise areas are changing. There are so many companies who are adopting innovative methods in India to beat the potential of social media for building brand equity and increase sales. They don’t want to repeat the mistakes that so many people have already done around the world in terms of digital marketing.
At present, a large part of the crowd in India is internet savvy; it is no wonder if digital marketing is going to be the highest recruiting industry for next 5 years. Let’s take one of the examples as such that India ranks third when it comes to the highest number of facebook users around the world. This is just one instance for you to utilize best out of digital marketing. More the people on internet implies more the optimizations of various online marketing channels, more the resource requirement, more the jobs and hence more the recruitment.

SEO Expert

Importance of Social Bookmarking in Link-building and SEO | Bookmarking Service

 

 

 

 Social Bookmarking is probably the powerful techniques and a great promotional application to items up your internet business. Bookmarking assists with saving bookmarks to some site and you may do that through tagging them with keywords.

It can save you or bookmark the website you need to check out for long term guide. Social bookmarking sites allow it to be simpler for you in order to set up, discuss and shop the actual bookmarks. And as soon as you might have registered into any of the social bookmarking sites you can add tag words and conserve the actual bookmarks in public places or even private category dependant on your option or perhaps the significance of that site.

The people to the particular social bookmarking websites can take a look at regarding resources with the aid of keywords or look into the general public bookmarks as well as tags which other customers have stored to gauge very good of your certain web site.

How critical is social bookmarking to enhance traffic or ranking? 

 Manual Bookmarking is an effective tool within categorizing as well as organising information assets, that may consequently do a lot of good to individual site owners who will be seeking to increase the ranks of these individual website around the engines like google as well as boost traffic via back-links together with effective link-building.

The point that social-bookmarking support gives you learn about the lesezeichen creator and also provides an access to additional resources that is bookmarked by other guests.

The complete network means of getting and sharing of information produces back-links as well as users will begin making their own marking and keywords and phrases to identify a reference also called ‘folksonomy’, which further can be useful for link building and also search engine optimization.

Manual Social Bookmarking  is a vital link building approach

Manual submission of your site on numerous social bookmarking noticing sites is definitely an effective way of getting a proven way targeted traffic and focus on visitors to your business site. SEO manual submission is the perfect and also the most commodious method to get you web site indexed in popular engines like google.

Manual social bookmarking can easily put across details about your site in order to an incredible number of online users very quickly and you will assume a powerful traffic from authoritative sites which can be recognized by major search engines as well as blog writers, which usually can help you develop a community of clients for a very long time.

Thus SEO manual submission plays an important role in opening brand new avenues for your company, which usually improves traffic and ranking of the website around the google search.

Search engine optimisation manual submission is providing combine one or two social bookmarking service. We also provide full link-building solutions with the warranty of a outcome.

 

 

Home Remedies

Home Remedies

Discount cob Science:

Sages of ancient India, food science, keeping in mind the health of mother and sisters sewed invented discount! The evolution of technology and the progress of society, keeping in mind was to protect Priavrn. Using off the cob is very beneficial in modern times -

1. COB discount is made ​​from stone, the stone is rich in minerals of all kinds, from the cob off the ground spice made ​​from the most exquisite cuisine.

2. Ing off the cob during the spices  which does not exercise outside her stomach and avoids the cost of Jimnasiam. 3. Mataa and flowing off the cob, using the exercise of their Uters cesarean delivery do not ever, ever have a normal delivery. Electricity bill is Rs. So total was Rs 2333. Nunytm any possible good Jimnasiam now costs 350 rupees per month, the year was Rs 4200, Rs 6533 was the total. Nowadays Nunytm of cesarean delivery costs Rs 15000, Rs 21533, it has the added context. Using off the cob can stay healthy Bchake year is Rs 21533. Discount on your purchase cob poor village artisans would provide direct employment sorrows of his life.  
Thanks

Hollywood/Bollywood Movies Reviews

Captain America: The Winter Soldier 

In 2008, director Christopher Nolan did his part to change the world of comic book movies. Rather than use the source material to create another action blockbuster with a recognizable superhero lead, the filmmaker instead made The Dark Knight as a dark crime thriller that happened to feature Batman as the lead detective. To say it “legitimized” the genre is reductive to some of the fantastic movies that were released before it, but its unique approach garnered deserved attention from those who might not otherwise be interested in cape-and-cowl wearing vigilantes. 

Of course, in that same time span, Marvel Studios has left an equally impactful mark. Not only have they delivered differently toned superhero stories – favoring the bright and fun over the dark and dramatic – but they've also developed the innovative and risky Marvel Cinematic Universe that webs together all of the studio’s characters into one shared world. 

In many ways, Joe and Anthony Russo’s Captain America: The Winter Soldier is perhaps the greatest film to come out in the wake of those developments. One part tense 1970s-esque political thriller with very contemporary themes of government surveillance and pre-emptive strikes, and one part giant adventure with colorful heroes and spectacular action, the film is everything anyone could want from a comic book movie and will stand as one of the best of all time. 

The new sequel is a character driven story that is as much about Captain America (Chris Evans) fighting a wide-spread and powerful enemy as it is about him finding a place in the modern world, adjusting his life completely after having grown up in the 1930s, fought in World War II and been frozen in ice for 60+ years. A soldier through-and-through, he teams up with the intelligence agency S.H.I.E.L.D. as a field agent working dangerous missions around the world, but questions some of the work he is doing when it doesn’t fully live up to his moral code. Things only get worse when a shocking and devastating incident leaves Cap unable to trust anyone or anything – and leads him on a path to discover the truth about who he is really working for and who is really in charge. 

It’s a mark of a great script and a great edit if you can look back at an entire film and not find a single extraneous scene, and that’s just one of Captain America: The Winter Soldier’s many hallmarks. The script by Christopher Markus and Stephen McFeely is taut and well-structured, the layers of the film’s mystery unfolding gradually and leading to an ambitious third act filled with important consequences. Every scene that doesn’t directly relate to the plot adds numerous layers to the characters and their relationships, from Cap and Falcon meeting during a jog around the National Mall to the patriotic superhero learning about his own heroic, historic past during a trip to the Captain America exhibit in the Smithsonian. 
Both assisting and opposing Cap in his mission for truth is a terrific cast of excellent supporting characters that are smartly used, both in their adaptation from the page to the screen and in the way they help deepen and expand the movie’s plot. Like she was in Joss Whedon'sThe Avengers, Scarlett Johansson’s Black Widow is back by Captain America’s side in The Winter Soldier and plays a perfect foil for the titular hero, his black and white view of morality not quite gelling with her shades of grey worldview. Similar things can also be said for Samuel L. Jackson’s Nick Fury, who after three appearances finally gets to play an action-heavy, expanded role in a Marvel Studios film. New to the team is Anthony Mackie’s Sam Wilson a.k.a. Falcon, a retired soldier who used to be part of a specialized airborne unit, but he is so charismatic and meshes so well with Cap that you’d swear he’d been around all along. 

Not too much can (or should) be said about the villains of the movie at this time, as part of the joy in a conspiracy thriller is not knowing which characters you can really trust, but it is safe in that respect to talk about The Winter Soldier, played by Sebastian Stan. As a brainwashed assassin, the character isn’t overly complex on the surface – personality tends to be one of the things washed away in the brainwashing process – but he has tremendous plot presence, both actively and thematically. The Soldier makes a formidable physical foe for Captain America, possessing incredible strength, amazing agility, and a crushing metal arm, but more powerful is his existence as a literal ghost from the hero’s past who has come back to haunt him in the most horrific way imaginable. 

Bringing all of these characters to life are actors who just seem to get better and better within their roles with each outing. Evans proves once again to be an immensely charming lead who is able to make his character’s Boy Scout earnestness seem all the more heroic in a deeply cynical world, while both Johansson and Jackson both add depth and layers to clandestine heroes who never wear the truth on their sleeves. As another newcomer to the Marvel Cinematic Universe, Robert Redford has a tremendously commanding presence and some fantastic moments with Jackson, but it’s Mackie who winds up taking Rookie of the Year just for his excellent on-screen chemistry with Evans that clicks from the very first scene of the movie. 

While one of the standout flaws of Marvel Studios’ early run of films was a lack of any really outstanding action sequences, their titles sinceThe Avengers have eliminated that fault – with Captain America: The Winter Soldier being the company’s most thrilling, action-packed work yet. The Russo brothers – whose background is primarily in television comedies like Community and Arrested Development - had no blockbuster movie experience prior to making the sequel, but absolutely crush it with thrilling car chases, stylish fight sequences, and a collection of epic set pieces. Even characters whom we have become familiar with in other multiple stories move in new and interesting ways, and the Russos’ camera captures every punch, kick, jump, lunge and block with top-notch visceral energy. The action is so spectacular that one has to wonder just how Whedon plans to raise the bar with the upcoming The Avengers: Age of Ultron. 

For whatever reason, Captain America seems to be the character that the folks at Marvel Studios are really best at translating to the big screen. Joe Johnston’s Captain America: The First Avenger was an immensely fun period adventure with wonderful themes about duty and honor, and The Winter Soldier only furthers and expands on those ideas while replacing The Dirty Dozen approach with something closer toThree Days of the Condor. Captain America: The Winter Soldier is a spectacularly-made, tense, thrilling ride, and whether you go to the theater for the blockbuster action or the exciting story, you will leave more than satisfied.